DSpace Repository

Organization of marketing research within the enterprises producing sea buckthorn

Show simple item record

dc.contributor.author MÎRZA, Sergiu
dc.contributor.author ONOFREI, Oleg
dc.contributor.author POPA, Sergiu
dc.contributor.author RÎBINȚEV, Ion
dc.date.accessioned 2023-06-21T07:52:22Z
dc.date.available 2023-06-21T07:52:22Z
dc.date.issued 2023
dc.identifier.citation MÎRZA, Sergiu, ONOFREI, Oleg, POPA, Sergiu et al. Organization of marketing research within the enterprises producing sea buckthorn. In: Sectorul agroalimentar – realizări și perspective: mater. Simpoz. Șt. Internaţ., Chişinău, 11-12 noiembrie 2022. Chișinău, 2023, pp. 157-159. ISBN 978-9975-165-51-8. en_US
dc.identifier.isbn 978-9975-165-51-8
dc.identifier.uri http://repository.utm.md/handle/5014/23187
dc.description Only Abstracts en_US
dc.description.abstract One of the most important characteristics of any agricultural enterprise concerns the enormous number of decisions it faces on a daily basis. In this way, decisions are made related to the activity of the research and development department, of the marketing, production, financial, human resources, etc. Strategic decisions are taken - of long-term scope and impact, or tactical decisions - narrower in terms of time horizon and complexity. In this complex gear of decisions, those regarding marketing particularly attract attention; through its own philosophy, marketing aiming not only at the simple attraction of customers, but -and only here begins the difficulty of its conception and practice -, ensuring their satisfaction after consumption. en_US
dc.description.abstract Una dintre cele mai importante caracteristici ale oricărei întreprinderi agricole se referă la numărul enorm al deciziilor cu care zilnic se confruntă. Se iau astfel, decizii ce ţin de activitatea departamentului de cercetare-dezvoltare, a celui de marketing, producţie, financiar, resurse umane etc. Se iau decizii strategice – de amploare şi impact pe termen lung, sau decizii tactice – mai restrânse ca orizont de timp şi complexitate. În acest complex angrenaj al deciziilor, cele care privesc marketingul atrag în mod particular atenţia; prin filosofia ce-i este proprie, marketingul vizând nu doar simpla atragere a clienţilor, ci – şi abia aici începe dificultatea conceperii şi practicării lui –, asigurarea satisfacției acestora în urma consumului. en_US
dc.language.iso en en_US
dc.language.iso ro en_US
dc.publisher Universitatea Tehnică a Moldovei en_US
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.subject proces decizional en_US
dc.subject marketing en_US
dc.subject întreprinderi agricole en_US
dc.subject decision-making process en_US
dc.subject agricultural enterprises en_US
dc.title Organization of marketing research within the enterprises producing sea buckthorn en_US
dc.title.alternative Organizarea cercetărilor de marketing în cadrul întreprinderilor producătoare de cătină albă en_US
dc.type Article en_US


Files in this item

The following license files are associated with this item:

This item appears in the following Collection(s)

  • 2022
    11-12 noiembrie 2022

Show simple item record

Attribution-NonCommercial-NoDerivs 3.0 United States Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivs 3.0 United States

Search DSpace


Advanced Search

Browse

My Account