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Modern visions and approaches of holistic marketing

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dc.contributor.author BURBULEA, Rodica
dc.contributor.author GANGAN, Svetlana
dc.date.accessioned 2022-12-21T12:41:05Z
dc.date.available 2022-12-21T12:41:05Z
dc.date.issued 2022
dc.identifier.citation BURBULEA, Rodica, GANGAN, Svetlana. Trends and peculiarities of rural depopulation in the Republic of Moldova. In: Competitiveness and sustainable development : 4th economic intern. conf., 3-4 Nov. 2022, Chişinău, Republica Moldova: conf. proc., Chişinău, 2022, pp. 151-155. ISBN 978-9975-45-872-6. en_US
dc.identifier.isbn 978-9975-45-872-6
dc.identifier.uri https://doi.org/10.52326/csd2022.26
dc.identifier.uri http://repository.utm.md/handle/5014/21796
dc.description.abstract In this paper we have proposed to mention that, with the development of information technologies, including the development of the Internet and issues such as hyper-competition, globalization and corporate social responsibility, traditional marketing approaches are no longer effective. The population's access to education services has increased, which means that people are better prepared, more experienced, more interested in the quality of offered and received services. Thus, consumers are becoming more mature, looking for variety, possibilities of choice, wanting greater communication and personalization of services, varied activities, adventure, authentic, real experiences. The holistic marketing concept considers marketing not as an isolated aspect of business, but as an element that must be integrated into every aspect of the entire business. This is the only way a company can stay relevant and profitable in its business. en_US
dc.language.iso en en_US
dc.publisher Technical University of Moldova en_US
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.subject consumers en_US
dc.subject customers en_US
dc.subject holistic marketing en_US
dc.subject hyper-competition en_US
dc.title Modern visions and approaches of holistic marketing en_US
dc.type Article en_US


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  • 2022
    The 4th Economic International Conference (3rd-4th November 2022)

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Attribution-NonCommercial-NoDerivs 3.0 United States Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivs 3.0 United States

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