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Interest based adaptive billboard content management

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dc.contributor.author MORARU, Victor
dc.contributor.author CĂRBUNE, Viorel
dc.date.accessioned 2022-04-13T08:33:14Z
dc.date.available 2022-04-13T08:33:14Z
dc.date.issued 2021
dc.identifier.citation MORARU, Victor, CĂRBUNE, Viorel. Interest based adaptive billboard content management. In: International Conference on Electronics, Communications and Computing: proc. IC ECCO, 21-22 Oct. 2021, Chişinău. Republica Moldova, 2021, pp. 210-213. ISBN 978-9975-4264-8-0. en_US
dc.identifier.issn 978-9975-4264-8-0
dc.identifier.uri https://doi.org/10.52326/ic-ecco.2021/SEC.04
dc.identifier.uri http://repository.utm.md/handle/5014/20103
dc.description.abstract The street advertising has undergone some significant changes last years: the traditional advertising billboards are progressively replaced by electronic display devices (LED screens) that are able to change the content in real-time and enable the dynamic content management. This paper aims to develop an adaptive advertising strategy based on the preference of the audience in front of the screen. Each person own on his smartphone special software in order to set up his interests in advertising broadcast. In this way the people define their profiles hat are collected by the billboard which selects the most appropriate type of advertising to be broadcasted at that time. The proposed method aims to transform a simple display equipment into intelligent one able to adapt the broadcasted content to the requirements of the nearness people. It aims to maximize the efficiency of billboard operation and, at the same time, to bring satisfaction to the audience. en_US
dc.language.iso en en_US
dc.publisher Technical University of Moldova en_US
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.subject street advertising en_US
dc.subject billboards en_US
dc.subject digital advertising screens en_US
dc.title Interest based adaptive billboard content management en_US
dc.type Article en_US


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  • 2021
    Proceedings of the 11th IC|ECCO; October 21-22, 2021

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Attribution-NonCommercial-NoDerivs 3.0 United States Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivs 3.0 United States

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