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Starea actuală şi problemele competitivităţii sectorului de vinificaţie al Republicii Moldova

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dc.contributor.author STUCALOVA, T.
dc.date.accessioned 2019-03-28T11:01:40Z
dc.date.available 2019-03-28T11:01:40Z
dc.date.issued 2009
dc.identifier.citation STUCALOVA, T. Starea actuală şi problemele competitivităţii sectorului de vinificaţie al Republicii Moldova. In: Meridian Ingineresc. 2009, nr. 2, pp. 89-93. ISSN 1683-853X. en_US
dc.identifier.issn 1683-853X
dc.identifier.uri http://repository.utm.md/handle/5014/1427
dc.description.abstract Această lucrare abordă problemele competitivităţii industriei vinicole – ce reprezintă una dintre cele mai importante industrii din Republica Moldova, din punct de vedere al numărului de întreprinderi, numărului de angajaţi şi cota-parte a exporturilor. Este prezentată o scurtă analiză a situaţiei actuale, care stabileşte principalele «lacune» în politicile şi strategiile de dezvoltare a producătorilor naţionali cum ar fi cele de calitate, stil, activităţi de marketing şi a gamei de produse. De asemenea, în lucrare sunt specificate anumite recomandări de creştere a avantajului competitiv al producţiei de vin pe pieţele străine. en_US
dc.description.abstract This work regards the problems of the wine branch competitiveness – that represents one of the most important industries of the Republic of Moldova, from the point of view of number of the enterprises, number of employees and shares of export production. It is presented a brief analysis of a current condition during which are established the basic "gaps" in the policy and strategy development of national manufacturers – such as quality, style, marketing activity and assortment of manufactured products, also there are recommendations about the increase of national competitive advantage of the national wine production on foreign markets. en
dc.description.abstract Le travail est consacré aux problèmes de la compétitivité de la branche vinicole qui est une des industries les plus importantes de la République de Moldova, du point de vue du nombre des entreprises, la quantité des employées et la part de la production d'exportation. On présente l'analyse brève de l'état en cours, pendant laquelle on définit "les lacunes" principales dans la politique et la stratégie du développement des producteurs nationaux tels que la qualité, le style, l'activité de marketing et la gamme de la production, ainsi que l'on propose les recommandations sur l'augmentation de l'avantage concurrentiel de la production nationale vinicole sur les marchés extérieurs. fr
dc.description.abstract Данная работа посвящена проблемам конкурентоспособности винодельческой отрасли – одной из важнейших отраслей промышленности Р. Молдова, с точки зрения числа предприятий, количества занятых и доли экспортной продукции. Представлен краткий анализ текущего состояния, в ходе которого определены основные «пробелы» в политике и стратегии развития национальных производителей такие как качество, стиль, маркетинговая деятельность и ассортимент выпускаемой продукции, а также предложены рекомендации по повышению конкурентного преимущества национальной винодельческой продукции на внешних рынках. ru
dc.language.iso ro en_US
dc.publisher Editura U.T.M. en_US
dc.rights Attribution-NonCommercial-NoDerivs 3.0 United States *
dc.rights.uri http://creativecommons.org/licenses/by-nc-nd/3.0/us/ *
dc.subject wine branch en_US
dc.subject industria vinicolă en_US
dc.title Starea actuală şi problemele competitivităţii sectorului de vinificaţie al Republicii Moldova en_US
dc.title.alternative Actual state and the problems of the wine branch of the Republic of Moldova en_US
dc.title.alternative L'état en cours et les problèmes de la compétitivité de la branche vinicole de la République de Moldova en_US
dc.title.alternative Текущее состояние и проблемы конкурентоспособности винодельческой отрасли Республики Молдова en_US
dc.type Article en_US


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